No Coke Ads Anytime Soon: Coca-Cola PH Realigns Ad Budget To Help Rebuild After YolandaPeople will not be seeing any advertisement from Coca-Cola Philippines anytime soon, either on television, radio, or print, as the company has announced it is realigning its advertising budget to help Yolanda victims.
According to a report from Yahoo Philippines, Coca-Cola has revealed that it will forgo any form of paid advertisement “from November 18 until further notice” for Coke and all the company’s brands.
In a statement, the beverages behemoth said, “Any committed advertising space will be redirected to the relief and rebuilding efforts for the people in Visayas.”
The “relief and rebuilding efforts” Coca-Cola Philippines mentions is that in the areas torn apart by monster typhoon Yolanda (Haiyan) which flattened towns as it barreled through central Philippines earlier this month.
According to official counts, nearly 4,000 people have been confirmed to have perished during the mammoth storm which also caused billions of pesos in property damage.
Yolanda is said to be the world’s strongest storm in recorded history to ever make landfall.
According to Coca-Cola, the initiative aims to “extend aid and demonstrate our commitment to uplift the lives of the people in the affected communities.”
Not that the company has not already helped.
As an international organization, the company has already said it will donate $2.5 million in cash and in kind to help Yolanda victims and their communities. Coca-Cola Philippines will shoulder $1 million of this total amount, the Yahoo report said.
Furthermore, the Coca-Cola Foundation has also pledge another $1 million through the American National Red Cross and has already donated $590,000-worth of bottled water for victims of the super typhoon.
Apart from the ad budget, Coca-Cola Philippines also noted that they are coordinating with government agencies, the military and the Philippine Red Cross to have these organizations utilize the current infrastructure of the company in the country for relief efforts.