Organisasyon Ng Pilipinong Mang-aawit Names Daniel Padilla, Others As EnvoysThe Organisasyon ng Pilipinong Mang-aawit (OPM) has named Daniel Padilla and others as “junior ambassadors” to promote the group’s activities.
Also named as OPM envoys were Raymond “Abra” Abracosa, Julie Anne San Jose and Yeng Constantino.
“We’re trying our best to push original Filipino music forward, and we recognize the importance of reaching out to the youth. We want to build a strong connection with them,” said OPM President and Filipino singer Ogie Alcasid in an interview with The Philippine Daily Inquirer Entertainment.
He said he wants the four ambassadors “to be involved, as much as possible, and orient them about OPM’s advocacies—the way past presidents such as Celeste Legaspi and Jim Paredes taught me.”
Furthermore, Alcasid said that the idea for “junior ambassadors” was suggested to him by fans of these young singers.
Alcasid said that the idea was first suggested to him by one of his Twitter followers.
“Many young people listen to a lot of foreign music, which isn’t bad, but we want them to identify with OPM, especially those of older artists,” Alcasid said.
For Padilla, Alcasid said he personally saw how the young actor and crooner had an impact on the youth and Filipino music after he saw Padilla perform in the Himig Handog tilt where Alcasid sat as a judge.
According to Alcasid, “I tweeted that I was happy to see that someone with many supporters like Daniel was singing OPM songs. One of his fans replied, ‘Why don’t you make him your ambassador?’”
He added “It was a great idea, so I consulted the OPM secretariat and the other officers. They were very receptive.”
As for Constantino, the oldest of the four ambassadors at 24, Alcasid said that she is a “true-blue musician with a heart for original compositions.”
San Jose was described by Alcasid as having a “strong online presence” and great album sales.
For Abracosa, Alcasid said that the young hip-hop artist “has successfully crossed over to the mainstream, attracting more people to listen to the genre.”
Abracosa told the Inquirer “I’m very happy I was chosen, especially at this time when OPM is taking off again.”
“I’ll stick to my plan, make sure I come up with songs and music videos with topnotch presentation and lyricism,” he added.
He also noted that the Filipino music industry can benefit from artists from different genres “working together”.
For aspiring artists, the young rapper said that all one needs is resourcefulness. “There’s the Internet. There are so many possibilities, and we just have to maximize them,” he said.