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Justin Bieber Starts #GiveBackPhilippines Campaign

Justin Bieber has started a relief campaign for victims of destructive super typhoon Yolanda in the Philippines.

In a news release from UNICEF Canada, the international pop sensation is said to have launched Facebook campaign #GiveBackPhilippines - in partnership with Prizeo, AIA and TV5 to raise funds which will help families devastated by Yolanda (Haiyan).

The drive is currently live on charity site Prizeo.com (http://www.prizeo.com/justin) where fans who help get a chance to win a “chill with me” session in the studio with Bieber as he works on his next album due out next year.

As of press time, the drive has already raised over $350,000 of the $1 million goal on Prizeo. The campaign has 9 days to go.

Saying he has “the best fans in the world”, Bieber said that as soon as he heard about the tragedy left in the wake of Yolanda that he can count on “Beliebers” (the term used for fans of the pop star) to help.

“I'm looking for you guys to help me help them,” he said, before adding, “I want you guys to help me in the studio, give me some ideas. But first you guys have to give back. So please, please, help me help them.”

Other rewards - including specially-designed t-shirts, a bracelet, signed poster, signed photo, signed lyric sheet, and VIP tickets to his next movie – are up for grabs for fans who will help in the #GiveBackPhilippines campaign.

Donations range from $10 to $7,500 with pricier donations also getting more entries to win prizes.

UNICEF Canada said that until December 23, 2013, the Canadian Government will match eligible individual donations from Canadians of up to $100,000 per donation. This campaign has the potential to raise a lot of funds for Yolanda (Haiyan) relief.

According to UNICEF, the #GiveBackPhilippines drive is designed to harness the power of Facebook and social media to unite the world in supporting the Philippines. Corporate partners, the UN organization said, have waived their fees.

"As the Philippines disaster slips from the headlines, we are grateful to Justin for helping to shift the focus back to the needs of children and families - needs that will continue for some time to come," UNICEF's Director of Communication Paloma Escudero noted in a statement.

She said the campaign will truly make a difference to children affected by Yolanda.

In a statement, Bieber said that he has long been a fan of the work done by UNICEF and said he is glad he can help in the organization’s effort to help those hit by Yolanda.

“There are millions of children who have survived this terrible storm and who need our help,” he said.

Yolanda tore through the Visayas early in November and the National Disaster Risk Reduction and Management Council’s latest tally of casualties currently stands at 5,759.

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Justin Bieber Starts #GiveBackPhilippines Campaign

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