It’s Showtime SummaryIt’s Showtime is the most exciting and popular noontime show in the Philippines. It is broadcasted by ABS-CBN, also the country’s largest broadcasting network. The It’s Showtime originally started on October 24, 2009 as a talent show aired every morning and lasted for more than four seasons with occasional special editions. Last January 28, 2012, It’s Showtime ended with mysterious finale episode and only to announce later that the show will resurrect itself as a noontime show though there are some hints during the past weeks before their announcements that they will replace the previously aired Happy Yipee Yehey!. Until then, the name Showtime is changed to It’s Showtime beginning on February 6, 2012. As part of the show’s promotional campaign, its launch is aired simultaneously on Studio 23.
It’s Showtime is both a competition show and variety show. At its earliest beginning, It’s Showtime is a talent and competition show. The original hosts of the show are Vhong Navarro, Kim Atienza, Teddy Corpuz, Jugs Jugueta, Anne Curtiz, and Vice Ganda (who also serve as a judge who cannot be evicted). Later on, Billy Crawford and Karylle were added as part of their permanent hosts.
It’s Showtime is initially known as a competition format where there are three groups who will compete for the first place. Each group is composed of a minimum two members and a maximum of 25 members. Their performance can either be singing, dancing, or any other acting performances. The group with the highest scores earned from the judges will win and will have the chance to perform in the weekly finals. After the weekly finals is the monthly finals until enough group is gathered for the grand finals.
During the existence of It’s Showtime, there had been many segments added and removed. But to date, the current segments include Sine Mo ‘To, Makina Matibay, Kalokalike, Bida Kapamilya, Round 2, Celebrity Round, Sample Mo, Premyo Mo!, and It’s Call Time.
Sine Mo ‘To is one of the most awaited segments of the show. The hosts will do a skit with an overall comedic theme. The skit will usually run one whole story for one week. Then after that, a new story again will be played for the next week.
This segment is a competition between two groups or individuals. They will compete by performing machine jobs.
This is one of the most awaited segments during the show. The Kalokalike is a competition of three impersonators who will show their talent on how similar they are to the person, usually popular media personality, they are mimicking. The audience will be given a chance to let their voice be heard and influence the decision of the Hurados (judges). They will raise placards to show whether they are impressed (Kalokalike) or not (Kaloka).
As the show’s main segment, the grand finals will send the winner home with 1,000,000php. Families will compete with each other through singing, dancing, and other types of performances.
Ever since the beginning of the show, there had been many special episodes aired. These shows include Wildcard Weeks, Kids Edition, Campus Clash Edition, Grand Sample Finals, All Star Barangayan, Holy Week Special, Christmas Week Special, Summer Special, Show Anniversaries, Best of Showtime, Best of It’s Showtime, Thanksgiving Episode, Finals Week, and Halloween Special.
There had also been tours made by It’s Showtime. First is in Cebu, then in Santa Clara, California, USA, and Dubai, UAE.
It’s Showtime also made some albums to further promote their show. The album includes the Showtime Theme (sung by It’s Showtime casts), Magpasikat (Teddy Corpuz), Madlang People (DJ M.O.D), Hari ng Dance Floor (Vhong Navarro), We’ll Get There (Anne Curtis), and others.
Because of the success of It’s Showtime, it is inevitable for the show to garner many awards and distinctions. Some of their awards worth noting are the 24th PMPC Star Awards for Television, 25th PMPC Star Awards for Television, 8th USTv Student’s Choice Awards, 34th Catholic Mass Media Awards, 26th PMPC Star Awards for Television, and 8th USTv Student’s Choice Awards.
The pilot episode’s rating of It’s Showtime is rather sluggish in spite of the simultaneous telecast of ABS-CBN and Studio 23. Ever since the cancellation of ABS-CBN’s previous noontime show, Wowowee, the network struggled to find a replacement show to compete with the other network’s longest running variety show.
A little later, ratings being taken are made more accurate as it also measure not only urban areas but also rural areas. This has made ratings to reflect the whole viewership of the Philippines.
The new rating strategy shows that It’s Showtime is gaining more and more viewership until it becomes at par with GMA’s Eat Bulaga. The increased rating of It’s Showtime has been even made stronger with the soap opera Be Careful With My Heart airing just before It’s Showtime. Since the soap opera also has a very high rating, viewers are more inclined to stick with the channel even if the soap opera already ended. Eventually, It’s Showtime is now the most viewed noontime show in the country.
The production is created according to Comedy and variety game show format. Bobet Vidanes is the bright mind behind the phenomenal It’s Showtime. Bobet is both the creator and director of the show. Writers of the show include Herman “Isko” Salvador, Ruth Pena-Padriga, Noemi Fernando, and Marlet Bagtang. The theme music is composed by Bobet Vidanes and DJ MOD. The executive producer is Mark Rejano. The editors are Nap Pineda, Cedric Flores, and Alphonse Danao. The setting of the show is in Quezon City, Philippines. Approximately, the show will run 2 hours and 20 minutes during weekdays and 3 hours during Saturday. As of April 6 this year, there are over 1000 episodes already aired and there are 7 seasons.