Photo via Lovi Poe (@lovipoe) / Instagram
Lovi Poe wants women to feel empowered, confident, and natural with her new makeup line, Love, You by Lovi. Created under the brand Ready Set Glow (RSG), this collection reflects her personal journey of self-acceptance, built over nearly 20 years in the spotlight.
A Celebration of Natural Beauty
In her early career, critics targeted Lovi for her natural skin tone and pressured her to use makeup that altered her appearance. Now, she changes the narrative with a makeup line that celebrates natural beauty. “I want people to feel that their natural beauty is enough,” Lovi shared. She created her products to enhance features, not hide them.
Multi-Functional Products for Everyday Use
The collection includes versatile, multi-functional items designed for everyday wear:
- Love and Light: A dual-ended contour and highlighter stick.
- Me, Myself, and I: An all-in-one lipstick.
- Heart in Bloom: A blush duo featuring cream and powder.
- Statement Setter: A brow trio for defined, polished looks.
- Skin Poetry: A body shimmer spray that adds the perfect glow.
Inspired by Real-Life Challenges
Lovi’s makeup line isn’t just about beauty—it’s about self-love. “This is like a love letter to yourself,” she explained. Drawing from her experiences on demanding sets, including her work on the series Batang Quiapo, her products are made to last through long, active days.
Love, You by Lovi is available at SM Stores, Watsons, Shopee, Lazada, and Zalora, ensuring accessibility across the country. With this launch, Lovi hopes her products empower women to define their beauty on their own terms.
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