Photo via Royal Philippines (@royalph) / Instagram
Rising stars Maymay Entrata and Maki have teamed up to deliver a powerful message to Gen Z with “Ito Ang Gusto Ko.” This new track, created in collaboration with the popular flavoured drink brand Royal, celebrates individuality and passion. It serves as a vibrant anthem for pursuing dreams and living authentically.
The catchy tune, released as part of Royal’s latest campaign, encourages young people to embrace their authentic selves and chase after their aspirations without fear of judgment. “We recognize that Gen Z is a generation that values authenticity and individuality,” said Mark Dee, Senior Director of Frontline Marketing for East Cluster, Coca-Cola Asean and South Pacific. “Through this campaign, we want to create a space where they feel seen, heard, and empowered to express themselves without fear of judgment.”
The music video for “Ito Ang Gusto Ko” bursts with energy, featuring electrifying dance moves and vibrant colors. Entrata and Maki, joined by TikTok sensation Kat Manimtim, showcase their undeniable talent and charisma. Together, they inspire viewers to let loose and embrace their passions with youthful enthusiasm.
The OG Royal Barkada, Kyline Alcantara, Bianca Umali, and Ruru Madrid are joining the dynamic duo in the campaign. Together, they deliver a powerful message about self-belief, perseverance, and the importance of staying true to oneself. The music video concludes with a rallying cry: “Buhay mo ‘to, Ikaw ang CEO, Ikaw na ikaw ang G.O.A.T!”
Maymay Entrata and Maki’s rising fame, along with their collaboration with Royal, highlights the importance of following your passions. “Ito Ang Gusto Ko” encourages Gen Z to embrace their individuality and pursue their dreams. It serves as a vibrant reminder to live life boldly and fully.
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