Photo via PhilStar
Vice Ganda and Vic Sotto, two of the biggest names in Philippine entertainment, have teamed up as ambassadors for Santé Barley. Indeed, this marks a rare collaboration between the hosts of rival noontime shows, It’s Showtime and Eat Bulaga!.
Both stars credit their active lifestyles and long-running careers to prioritizing health. Now, they are sharing their journey with Santé Barley, a brand known for its organic, nutrient-rich barley products from New Zealand’s Canterbury region.
Vice Ganda, a celebrated comedian and performer, highlights the importance of staying energized despite his demanding schedule. “I take care of my body, and Santé Barley has been a big part of that,” he said during his launch as an official endorser.
Vic Sotto, a television veteran, also values proper nutrition and supplements. His partnership with Santé Barley aligns with his commitment to staying healthy while continuing his successful career in entertainment.
The #LiveForMore campaign unites these two icons to promote a healthier lifestyle for Filipinos.
Santé International CEO Joey Marcelo shared, “Vice and Vic represent what our brand stands for—living a full and healthy life while excelling in their careers.”
Vice Ganda continues to break barriers. In 2023, his game show Everybody, Sing! won Best Asian Original Game Show at the ContentAsia Awards. In 2024, he earned a Special Jury Citation at the Metro Manila Film Festival for his dramatic role in And the Breadwinner Is…. The film grossed over P400 million, proving his strong box-office draw.
Meanwhile, Vic Sotto embraced a dramatic role for the first time in The Kingdom (2024). Known for his comedic legacy, this shift showcased his versatility as an actor.
Vice and Vic will lead campaign initiatives, from digital content to live events, where they will share their personal experiences with Santé Barley.
Vic stated, “Good health is a gift, and we have the power to nurture it with the right choices. Santé Barley is a product I trust.”
Vice added, “Health is the foundation of everything. I’m excited to share how Santé Barley helps me in my career and daily life.”
This collaboration is more than an endorsement—it’s a movement toward a healthier and more proactive lifestyle.
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